To reverse the current obesity epidemic, one of the many efforts that should be made, is focusing on the consumption of healthy foods and active living. Many different steps can be taken in order to provide the community with incentives towards healthier food choices, like the use of nutrition or calorie contents on food. However, not everybody may be equally invested, or interested in their nutrition and dietary choices. Taking care of your diet is one of the most practical ways you can ensure maintaining or getting to a healthy weight. In this presentation I would like to present the results of two studies (main and follow-up) measuring the influence nutrition claims have on the choice and judgement of vegetables. Additionally, we measured how nutritional involvement (i.e. the  amount of importance a consumer attaches to nutrition) and examine if this has an impact on the choice and judgement of vegetables.