Author: Cescup

Jun
23

Publication : Tasteful Brands: Products of Brands Perceived to be Warm and Competent Taste Subjectively Better

New publication by members of our center. Fully open access! “Tasteful Brands: Products of Brands Perceived to be Warm and Competent Taste Subjectively Better” by Boyka Bratanova, Nicolas Kervyn, & Olivier Klein Abstract Using survey and experimental data, the present research examines the effect of brand perception on experienced taste. The content of brand perception […]

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Jun
05

Publication – The Exonerating Effect of Sexual Objectification

The Exonerating Effect of Sexual Objectification: Sexual Objectification Decreases Rapist Blame in a Stranger Rape Context Philippe Bernard, Steve Loughnan, Cynthie Marchal, Audrey Godart, Olivier Klein ABSTRACT A blossoming body of research documents the effect of sexual objectification on social perception, but little is known about the consequences of sexual objectification. This paper examines how […]

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Jun
05

Publication – From Sex Objects to Human Beings

  From Sex Objects to Human Beings Masking Sexual Body Parts and Humanization as Moderators to Women’s Objectification Philippe Bernard Sarah J. Gervais Jill Allen Alice Delmée Olivier Klein   ABSTRACT : Recent studies have shown that sexualized female bodies are objectified at a cognitive level. Research using the body-inversion recognition task, a robust indicator […]

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Jun
05

The shape of the future

What will your future hold? Will you be rich? Where will you live? What will your house look like? Will you have (grand-) children? And… Will you be obese?   According to latest predictions released by the World Health Organization (WHO) at this year’s European Congress on Obesity (ECO) in Prague (Czech Republic), Europe will [...]
By Cescup | Homo Sociabilis
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May
26

Publication – Now Online !

When collective memories of victimhood fade: Generational evolution of intergroup attitudes and political aspirations in Belgium - European Journal of Social Psychology Laurent Licata Professeur ` Olivier Klein Professeur ordinaire Head of CeSCuP Pierre Bouchat Scientific collaborator
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May
26
May
26

Food advertisements: do they make you feel hungry, sexy or greedy?

Sex sells, we all know that. Marketing strategists have been using sexually arousing images and messages in advertisements for over decades, most likely having found its roots on tobacco packages in 1885. Food ads often contain sexual elements. Frequently, these ads promote fast foods, such as the ad by Burger King in 2014, but sometimes also [...]
By Cescup | Homo Sociabilis
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Tableau synthétique des différentes méthodes statistiques utilisées

Niveau de mesure de la variable dépendante Nombre et Type de Facteur(s) Nominal Intervalle ou Continu 1 Facteur Tests Globaux  Comparaisons Spécifiques Inter-Sujets Khi-deux Test T pour échantillons indépendants (si facteur à deux niveaux) Analyse de Variance à un Facteur   Contrastes (si plus de deux niveaux) Tests de comparaisons multiples Intra-Sujets – Test T […]

By Cescup | Statistics
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