Cultural psychology approaches highlight the idea of mind in context: how person-based structures of mind that are the focus of most psychological research exist in a dynamic relationship of mutual constitution with affordances for mind in the structure of everyday cultural ecologies. An important implication concerns the collective character of psychological processes. Conventional understandings of collective often refer to content or level of individual functioning: for example, approaches that define collective processes as individual experience (e.g., emotion) when collective identity is salient. A cultural psychology approach extends the notion of collective to consider how the structure of psychological processes is distributed beyond individual minds in the stuff of everyday worlds. From this perspective, the collective character of psychological experience emerges because people in the course of everyday action necessarily draw upon identity-infused affordances that (1) re-present the identity-relevant beliefs and desires of previous actors and (2) direct subsequent action toward identity-relevant ends. I illustrate these ideas with a discussion of collective motivation informed by research on collective memory and the identity-relevance of historical knowledge.