BIAS MAP- moderated by Social Dominance Orientation and Need of Cognitive Closure

Nino Butsashvili

Fiske’s BIAS Map model considers prejudice to various out-groups based on the out-group stereotypes, such as competence and warmth. The combination of these two creates a firm image of out-group representatives and causes respective emotions, which, in turn, lead to the corresponding behavior. People judge others’ competence and warmth based on social-structural antecedents: status and competition.

The aim of the current study was to check the 4-component model and add the individual predictors, such as: SDO and NFC in it, as the moderators. The data was collected from 1013 respondents. Cuddy and others’ (2007) modified questionnaire was used to measure all four components of BIAS map toward 8 groups from Georgian society: Georgians, Orthodox Church priests, disabled people, poor, businessmen, Jews, Roma, and sexual minorities. The questionnaire also included 8 questions of SDO 7 Scale (Ho et al., 2015) and Shorted NFC Scale (Roets, & Van Hiel, 2011) with 20 items.

Mplus was used to check Structural Equation Models for each group, to show the trajectory from social-structural antecedents to behavioral tendencies. Five out of eight models provided satisfactory fit indices and only Ambiguity, the sub-factor of NFC, proved to be a moderator in the BIAS map mediational chain for Roma people.

Le séminaire aura lieu dans la salle de réunion du CeSCuP ainsi qu’en ligne, via ce lien : https://teams.microsoft.com/l/meetup-join/19%3a34a093c9eea043c0a6dd9b5cd4cdd2a8%40thread.tacv2/1692701739073?context=%7b%22Tid%22%3a%2230a5145e-75bd-4212-bb02-8ff9c0ea4ae9%22%2c%22Oid%22%3a%22e5543702-1628-4726-b5c4-a1eac25bde08%22%7d