I will present two ongoing projects with my colleagues Dr Ana Leite and Dr Trevor James. First project examines public support for normative and non-normative actions in the context of environmental movements. Some work suggests that non-normative actions, which go against established laws and societal norms (e.g., sit-in), receive less public support than normative collective action (e.g., demonstration). Other work finds that non-normative actions can lead to more public acceptance if they do not involve violence against other people or property. Past research mostly focused on the contexts of anti-racist movements, overlooking the environmental activism that often includes innovative and less common means to capture public interest. We ran an experimental study with 682 UK residents to gauge their views of various environmental protests. Second project looks at diversity (or lack thereof) in the environmental organisations in the Global North. Climate change is a global problem which requires collective solutions and actions. Yet movements, such as the Extinction Rebellion and JustStopOil, fail to include and represent the voices of less privileged groups. We propose that this is because the environmental organisations in the Global North are often led by White, highly educated, and affluent individuals, who are blind to social injustices marginalised groups are faced with. Moreover, the actions they use to promote the environmental cause (e.g., destruction of public art and spaces) can have severe legal consequences that disproportionately affect people from less privileged backgrounds. We recently ran 7 focus groups with members of different marginalized groups (N=25) and activists (N=7) to better understand their views of diversity and inclusion within the environmental movement. Moreover, in an exploratory experimental study (N=400) we examined public perceptions of more vs. less diverse protests.